I often get asked, “But how can social media benefit my company? My product is not direct-to-consumer.”
The answer is simple, you are a B R A N D. Marketing your brand goes far beyond any product or service you may offer.
Your consumer is on social media no matter your industry or what you offer. Think about it this way, where is the first place you look when you are looking up a service or product. Yes, some may say google but majority of the world would tell you social media. For different platforms the strategy varies but in all reality, people are getting their news from social media platforms more and more these days.
If you aren't already, make a plan and get your business on these platforms. They are watching and why not utilize a tool that is FREE advertising for your business that has the potential to be seen around the world!
Bottom line, every business in every industry needs to be on social media.